Case study
Taking photographies for communication and PR purpose
We Care For Her
Context
Breast cancer is a terrible disease. But so many lives can be saved, simply if the diagnosis is done on time.
Challenge
In order to raise the public awareness about the (free) diagnosis, the “We Care For Her” campaign have seen the light of the day. Many companies, brands & Celebrities joined the movement. It’s incredible how, a noble cause can transcend all differences and has the power to gather all kind of people.
photos by mynkao
The “We Care For Her” campaign was able to diagnosis many breast cancer on time, allowing to save lives.
photos by mynkao
Super Top Model Ms. Ha Anh Vu” & the Singer Ms. Trang Pháp
photos by mynkao
Concert
Pure power
A powerful voice that leaves people speechless
A perfect dual-voice
Everyone participates
The Elegance of Uyên Linh
Music has the power to gather people under an unique voice
DISCOVER
THE CAMPAIGN
SONG
Singers: Uyên Linh & Hồ Trung Dũng
Author: Dương Khắc Linh
Listening:
https://zingmp3.vn/bai-hat/We-Care-For-Her-Uyen-Linh-Ho-Trung-Dung/ZW69CIEU.html
I feel honored to be able to join that movement, by following the campaign and taking photographs for communication and PR purposes. It was an amazing experience, allowing me to travel to many cities, and most importantly, being able to meet committed people that didn’t care about themselves, but care about...
Credits
Agency: TBWA
Account Director: Le
Photographer (freelancer): mynkao
Advertiser’s fan page:
facebook.com/wecareforher/
