DIVERSE EXPERIENCES,
ACROSS SEVERAL INDUSTRIES
ADVERTISING
as Creative Director (Agency side)
TRANSPORTATION
as Creative Lead (Client-Side)
BANK
as Creative Lead (Client-Side)
Creative Direction
to bring Brand’s Strategic Vision to life
Creative Strategy
for brand development
Connecting Brands
with their Ideal Customers
TV (Music Channel)
as Creative Director (Client-Side)
SOFTWARE
as Digital Art Director (Client-Side)
EDUCATION
as Consultant (University)
During my career, I had the opportunity to work in agency & client-side. The agency is a creative environment in which you push boundaries and expand horizons. While working in client-side, is being at the core of the reactor, it brings focus, rigor and insights on how strategic decisions are made. Both experiences, allow to get the big picture when it comes to creative direction.
Skills & Role
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On a mission to develop brands. Defining a strategic vision for a brand, implementing its development strategically (according to its stage in the branding process & journey, and in order to make the vision a reality) thru creative strategies • Crafting and maintaining its identity over time (to adapt, and to stay relevant to its audiences and to market shifts) • Being a gatekeeper to ensure brand identity cohesiveness across all touch points • Coming up with the relevant messaging and its storytelling, that resonate with the target audiences • Using newest trends and tech, to translate the marketing strategy into emotional connections with the audiences.
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Understanding of customer segmentations & Stakeholders stakes, to support their product development for market fit and G2M • Understanding of X-function dynamics for X-sell • Presentation and articulation of the conceptual thinking to convince Brand & Marketing team, C-level Executives (using active listening, diplomacy and ei) • Incorporation of feedback • Build relationship based on trust.
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Defining a Creative team structure in relation to the company’s needs, hiring accordingly, onboarding the Creative team members and welcoming them in a culture of excellence, teamwork environment and innovation • Providing best practices operation guidelines, creative process protocols guidance and trainings to develop their craft, and to elevate their strategic thinking • Monitoring the progress • Encouraging them to become the best version of themselves • Set creative direction for the campaigns, ensuring alignment with the brief’s objectives and brand guidelines • Review creative work.
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Establishing a project management platform to drive efficiency (when working with X-functions). A clear workflow supports the workload • Allocation of the right Creative team members to meet project efficiency (optimization) • Use of MVP agile methodology.
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Overseeing the execution and the production, to ensure quality of the outcomes (communication materials & marketing collaterals), and making sure that it’s delivered on schedule, while managing simultaneous live projects to meet communication & business objectives • Being on site for photo (KV) or video (TVC) shooting in order to ensure that it’s on brand, and not only in term of brand visual identity, but it term of brand identity (personality, positioning, core values, messaging).
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For growth.
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