tip 02

Our perception of the world depends of how we see it. We spend a lifetime to consolidate our belief. All through our life, we build our identity according to how we perceive the universe.

And sometimes, we meet someone or something which literally reframe our reality, our perception of the world. It's the beauty of creativity, the ability to reinvent ourselves & people's lives by creating new experiences. So we have not only one life, but also several ones during a lifetime. It's a journey, a journey that is not about moving from a location to another, but from a state of mind to another.

Working in advertising is an opportunity to have a purpose in our life: improving people's lives. From a human perspective, in a some way… it's the need to leave a trace, it's contributing to something bigger than ourselves. A society can change someone. And someone, maybe a creative can bring a positive change to the society as well.