Projects
Sometimes you win,
Sometimes you learn.
Disclaimer
Projects bellow didn’t see the light of the day. However, there’s always passion in every single work. Those projects (or second options) weren’t suitable to the client. However, those stuff are cool enough to be kept.
Vĩnh Hảo
Webdesign
9Life
App design
Sometimes, we want to join a party, but we don’t want to go there alone. The 9Life iMatch app allows strangers to see if their personality matches, so even they don’t know each other yet, they feel confident and can join the party with a partner.
Aia
Web design and concept
In some rural area, school is very far from home. Children spend hours on the road, instead of spending their valuable time to study, increasing their chance to be successful in life. This CSR campaign raises public’s awareness about that unacceptable situation, helping children to get free bikes. So they can move faster, easier to school and spend more time on studying and doing correctly their homework.
Mead Johnson
App design
Creation of an app educating parents about the benefits of using Mead Johnson’s products for their children’s brain.
Trà Xanh 0º
Web design & concept
Launching a new product usually comes with a new campaign. As an on-line game, we staged Tran Xanh 0º bottles. The objective is to avoid sugar cubes to fall into the bottles, highlighting the message: the new Tra Xanh 0º product contains less sugar (which is better for the consumer’s health).
Aptamil
Creative Direction
Visualization by Duc (Senior Art Director)
Lesson
learned
from those experiences
When we loose a project, it means the competition is better, but in fact we don’t really know why. And it’s exactly the same when we win a pitch, we don’t really know why, too. Thinking about “wining a project is the result of our creation” is a bias. There are plenty of factors to take in consideration. Basically, no one knows anything. But what I’m sure is, always doing the best, be able to be proud, whatever the outcome of the pitch is.