question 03

There are many ways to approach a brief. Obviously we have to answer the brief, to bring our creative solutions. That's our job. And in order to do that, we have many approaches at our disposal. We can approach the brief from different POV or perspective. For example, as a Creative, a Businessman, a Child and why not, as an Humanist. Taking and answering a brief are amazing opportunities to use them as a contribution to values we share & trust. Brands have their values, so what is more awesome than the ability to connect their values with our own?
 
That approach allows to engage and commit much more with the brief, and it may open new possibilities, new territories.