topic 01
Same same, but different. An Artist creates what ever he wants. A Creative has to answer to a brief. That's the difference.
However, Artist & Creative have something in common, one of them is, the Approach.
- What made the work of Picasso so remarkable? It was how he interpret and literally "see" the world (especially about the Cubism art movement).
- What makes a creative different with another, is how he interprets the brief, from what POV. If we have to go further, a creative even can take a brief as an opportunity to serve his personal values. So in this case, does the creative work for a Brand? Or...