statement 07

Advertising is an industry in which there are plenty of people with big ego. People who want to show the world that they are the best, the smartest, the strongest. At the same time, everything needs to be done faster, and the job itself becomes very complex. So it's not rare all of those things lead to conflicts between people, within the agency or even with our client.
 
That post doesn't bring any solution about that topic, these things are out of our control. The point is, when we have a conflict, when we are upset or get angry, our emotion increases, and our thinking (analysis) decreases. It may lead to a bad decision or a bad behavior. And finally, it brings negative things to us. It's not about being submissive or doing nothing. It's more about, instead of reacting, to observe. Observing the situation & ourselves allows us to take the control of the situation (at least the control of ourselves). Because at the end of the day, it's all about "Does our (re)action help or not"?