behavior 04

It’s almost 5.30, but not PM. AM. “One Percent Inspiration, Ninety-Nine Percent Perspiration”. We all know that quote right? It’s true, especially for a creative person. A Graphic Designer “sells” a logo, Kv, a webdesign (they are tangible stuff). As a creative, what we “sell” is our thinking, our approach, our analyze & solution (they are intangible stuff). Everyone wants idea, but no one wants to pay for that. What really mean is, it has no perceived value. So the only way to change that client’s perception is to work on it (until the end of the night or the beginning of the new day). There are people who watch Netflix until 5.30am, and people who work until that time (crafting the thinking ability). Success is a decision.

Btw, beyond ROI, only one thing is valuable to client. They buy transformation.