attitude 01

Why so serious? Sometimes we hear criticism about our work, about us. We were so upset and, feeling "under attack" (so drama…). Let's take a deep breath, let's take it easy, because everyone don't care.

• Let's say our work is really so bad. At least if we are humble, criticism allows us to reconsider if our creation is so great.
• Let's say our work is really amazing, really "WOW". We should remember, we are not chirurgian or firefighter, we don't save lives. We just work in advertising. For most of people... advertising is just an entertainment. How to make funny ads that move people (to action), when we are upset or hungry?

We usually don't really like to hear criticism. And In fact, we should... like it. Criticism is not really something we can avoid in life. Let's put it that way: Would we really prefer to hear any criticism, which means living on a uninhabited (desolate) island? In that situation, we would probably feel scared and asking someone to talk, to hear from (even any criticism). We are surrounded of people (hopefully) so let's get used to receiving criticism. The cool thing about it is, it's an opportunity to improve our work (or ourselves). It benefits us. A famous quote said "It's a critic or a feedback, it depends of how you hear it".