i deation

It’s all about problem solving.

Idea is not

“Hey! I have an idea.” Sometimes we say like that. But usually, it’s not an idea, it’s a thought (a pops up thought in our mind we believe it’s an idea). An idea solves a given problem, it’s deeper and more complex thing that solves a complex problem. It’s something more intimate, like the result of a private conversation between our conscious & unconscious.

“The idea is…”, it doesn’t mean it’s an idea, it just mean “What I mean is…”. And usually, when you have to explain your thought, it’s rarely a good sign. It means we have to rethink, to re-frame or re-articulate our thought.

It’s interesting to ask people that simple question “What is an idea?”. We usually aren’t clear about that basic & simple question.

Idea is

There’s not a good or bad idea (like good or bad insight). There’s a suitable idea and not. Idea is something in our head, that’s why clients don’t trust idea. They trust action (that’s why they want a demo). In 2019, it’s not really difficult to have an idea, what really difficult and valuable is the action, to bring the idea to life.

Once again, idea is something in our head. It needs to be articulated so when we share it, people can get it immediately. In some way, idea is a like a virus, when we talk about it, people talk about it, idea moves from a person to another, if, it’s a relevant one.

“The idea is mine”

For some of us, idea is more valuable than anything else. Probably because we consider idea as a part of us. Thinking that way has many consequences.

Firstly, we might get hurt when someone say negative thing about our idea. Our idea & us are 2 different entities. Thinking like that make us emotionally disconnected, so our evaluation of it is better.

Secondly, we used to think an idea is from a person. In fact, idea are usually not from one person but from several people. In a brainstorm session, best ideas, best excitements come from the time we build up on ideas of our teammate (from others).

- KEY TAKEAWAY -
Ideas don't belong to one person. Think about the light bulb. Did Thomas Edison invented it? Or Humphrey Davy? Or Warren de La Rue? Or Joseph Swan? Ideas belong to the nature of the times. It’s the same for ideas we have in a brainstorming session. Ideas usually come from a combination of thoughts, from different minds. So Ideas belong to the group.
So, think outside of your box.